Everything under one roof
Creative, engineering and marketing sit in the same room, so nothing gets lost between companies.
The studio
Small company. Long reach.
A small team of designers, engineers and storytellers across time zones, in one daily rhythm. We started by building our own things and never really stopped.
Get in touch How it started
Built for ourselves, from day one.
The company began as a place to make our own IP: characters, worlds, the platforms they lived on, and the audiences that turned up for them. One collection sold out in minutes and congested the chain it launched on.
Some of it did not work at all, and those projects taught us more than the successful ones. Everything we know about building and launching worlds was earned there, chapter by chapter, launch by launch.
Nothing about the setup has changed. The worlds, the products and the campaigns still come out of the same room, on the same timeline, under one name.
The start
Founded 2023 as a place to make our own IP, and it never stopped being that.
The shape
Creative, engineering and marketing, run as one practice on one timeline.
The worlds
HOOPAS and Alpha Gorillas, both written, built and run here.
The base
Registered in Singapore, working across time zones in one daily rhythm.
One room, every discipline, no handoffs.
How we work
Six rules we do not bend.
None of these are aspirations. They are the reasons the work holds together.
Story before pixels
The world is written before anything is drawn, so the tenth asset still belongs with the first.
One timeline
Creative, engineering and marketing sit in the same week and the same file.
Written down or it did not happen
Decisions and standards live in documents, not in somebody’s memory.
Hire slowly, pay properly
Every hire is paid to prove it on real work before anyone signs.
Own the whole thing
IP, product and audience belong together. We do not build one without the other two.
A bench we built ourselves
Three years of sourcing, paid trials on real work, and keeping the people who proved it. The team is the asset everything else in the company stands on.
Rooted in Asia
Most of the studio came out of Asian markets that western recruiters never open. We know where to look, what the work is worth there, and how to keep people once they are good.